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Volkswagen’s Electric Cars Have Big Advantage Over Competitors

The launch of the Volkswagen ID.3 hatchback marked the beginning for the German automaker of a new electric era. The upcoming ID.4 crossover will join the ID.3, which will be the first electric Volkswagen model offered in America. After the ID has expected this. Hopefully Crozz, the ID.4 production will break cover at the rescheduled 2020 New York Auto Show in August. However, this is only the beginning of VW’s electric assault, as the German automaker will also introduce the ID’s production models. Buzz, ID. Vizzion concepts and smaller electric cars which slot below ID.3.

Although each ID model has a different body type which allows VW to cover a wide range of segments, they all have one thing in common: the MEB platform dedicated. Other automakers like BMW and Volvo, by contrast, use platforms that support multiple powertrains. For starters, the Volvo XC40 will be available with pure-combustion, hybrid, and fully electric powertrains.

When asked why VW had chosen to build a separate EV range based on a dedicated platform, Volkswagen design chief Klaus Bischoff explained to Autocar that electrical technology provides “a lifetime opportunity to create a new user interface and design language. The new architecture provided by electric vehicles gives designers the opportunity to develop a completely new design approach. We are trying to build something that gives major advantages to customers: a small footprint, a large interior and a fully digital architecture. That would have been the wrong decision to keep [an electric car] in the conventional space.

“There is more flexibility [with a custom-made EV] as the dimensions and proportions of the car’s architecture are different,” added the design leader. “You can really push the proportions and body shapes with the internal combustion engine out of the game and you have a lot more versatility, particularly in terms of interior design.”
Although this approach offers more flexibility, Bischoff believes designers should avoid making EVs look too radical to avoid alienating customers who are still adapting to electric cars. “We are together on this trip,” he said. “If you’re going too far beyond and moving into a design area that’s distinctive, but not balanced or stylistic, then you might lose customers.

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