In 2021, the Israeli financial daily Globes announced on Monday, electric car maker Tesla is expected to become the official importer of cars to Israel.
The U.S. electric car giant has received a licence from the Ministry of Transportation to import its cars for commercial purposes, enabling it to launch “a full operation with no volume limit,” Globes said.
Tesla is a Palo Alto, California-based car and energy corporation and is notably owned by Elon Musk, a serial entrepreneur. Through its SolarCity subsidiary, the company specialises in the manufacture of electric vehicles and solar panel manufacturing.
This is the first time that a carmaker has been given a licence to directly import and sell vehicles in Israel rather than through a local distributor or, according to Globes, in collaboration with a dealer. Tesla worked in Israel as a ‘small importer’ prior to obtaining the licence, which allowed it to bring in up to twenty vehicles, primarily for testing.
Tesla will start making its first online orders in the next few days, according to the article, with the first models noticeable on Israeli roads in the coming months.
Tesla was expected to launch its commercial operations in Israel in January 2020, with a pop-up store in Ramat Aviv mall in Tel Aviv, but the launch was delayed by regulatory hurdles.